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Infinity logo design


Glorifying the influx of art direction on the web is among the most recent trends in interactive design. But sadly many designers don’t understand the difference between art direction and design. Art direction provides substance to design. It adds humanity into the design.

Art Direction is not a ‘blogazine’

The demise of the blog post popularizes the ‘blogazine’, an amalgam of glossy magazine editorial and a blog post.  It imposes that designers have started to bring art direction to the world of web. The term ‘blogazine’ is invented by the modern day designers as an embarrassment to art directors. It refers to the blog being written like a magazine as every other post is singular. It often contains dressed up blog posts. Like a magazine where visual imagery and language combine to enhance the meaning of the story. To translate the same process in web designing, designers need different frameworks to bring flexibility with in a stated format. It allows designers to customize content management system. But the ability to write custom CSS format doesn’t mean a blog post has been art directed. Art directions elevate and boost the sense of design.

Art direction brings clarity and definition to the design it helps in conveying a particular message to a specific group of people. It involves a mixture of both art and designs to induce a blend of cultural as well as emotions. Art direction is all about evoking the right reaction/emotion at the right time. it is all about creating a link between what you see and what  you experience. By distinction, design is the technical implementation of that connection.

Designers at Infinity Logo Design stated their opinion regarding art direction and design as follows:

“Art direction poses as a filter for making design judgments; you bypass every design option from beginning to end. Begin by determining the general emotion. All the copy, photographic, user interface elements, buttons, and the kitchen drain should be pinged alongside this principle. It is as a magic kaleidoscope looking glass. It helps to resolve which trail to take while struggling with design decision”.

Infinity Logo Design agency provided us with some simple suggestions regarding art directions and design. Infinity Logo Design reviews is what make their portfolio and designing services unique and has earned them a reputable position with the most returning customers, within the logo and web designing industry.  Refer to the image below:

Infinity logo design

The extensively changing role of “art director” adds to the mystification around the disparity between art direction and design. At one extreme, several agencies employ art directors who are awful at design but recognize it well adequate to give direction to designers. On the other extreme, various agencies have “art director” as the next rational pay grade in the course to become a qualified designer. The majority of workplaces are somewhere in between.

Infinity logo design copywriting


No matter how good your website is in terms of elegance, navigation, and design but visitors on your website will only decide to take action on what they read on your website. Because in the end, every actions of your visitors hinges on the words. If a particularly new website is generating a lot of traffic by hitting all the right notes, it s to be said that its content will be just as perfectly crafted as its programming or its other features. However there are many ways in which your content can go wrong and hurt your business on the whole.

The biggest of all the errors is that websites fall victim to inward writing syndrome on different occasions. Companies spend too much time on explaining the intricacies of their products or services, in improving their products or services. Many companies love to talk about their products in all their splendor but the problem is the world specifically your visitor is least interested in all that. They are too busy to grasp this much of information at once. So a good webpage only aims to answer one question; “What’s in it for me?”

Second error is burying the lead, if your visitors cannot figure it out they will leave. If your website fails to convey the importance of it you are dead as studies say websites only has few seconds to gain the attention of a user. Designers need to make the highlight the purpose of the website or of the product effectively. Expecting your users to go through all the content on your website is a wishful thinking. Therefore, a website should be easiest to read and comprehend.

Third blunder that most of the websites do is to add mediocre Meta material on their pages. Meta has a massive impact on the experience of the user as they are mainly read by search engine robots. Meta increases the branding of your page over the internet. Therefore, it’s important to have strong and structured Meta. Lastly, many websites often have a very weak or at times no call to action description. No matter how persuasive the product description is on your website if your page does not have strong call to action your users will buy what your page offers. CTA should be strong and compelling to move users to buy your respective offerings.


To play safe and get everything on place, the best option is to hire a professional company like Infinity Logo Design to write ghostwritten content for you. When the company dedicates an employee to write about your business, product or service, his mind will bring some more amazing ideas for you.

Infinity logo design


A logo represents the identity of a brand, it is an imprint commonly used by commercial entities to aid instant recognition in public. Logos are usually graphic or they are composed of the name of the organization.  Logo design is a very important area of graphic designing, it is also one of the hardest to perfect.

Los Angeles University is a private research university which offers range of courses to prospective students. It is an international university open to local as well as international students. They have a high student to staff ratio. In a highly competitive academic environment Los Angeles University wanted a unique logo which depicted the universities old research heritage and its advanced doctoral programs. Graphic designers at Infinity Logo Design jotted down each and every detail as per the need of the Los Angeles University. After careful considerations and brainstorming the designers at Infinity Logo Design came up the idea of making a graphic logo for the Los Angeles University, the logo was designed in a way to show the university’s uniqueness and its heritage as well. With the use of typography and landscaped graphics Infinity Logo Design was able to deliver exactly the same logo. The colors used in the logo of Los Angeles University depict their assistance for their services to the academic industry.

The designed logo is also a great addition to Infinity logo design portfolio which shows the designers professionalism and dedication. If you are looking for complete branding solutions on the web you can get in touch with ILD’s brilliant team by just visiting or dial 1-866-964-5646.

infinity logo design

Your website homepage should be as inviting and as convincing as it can as you want to make sure that users who will be visiting your website get your company. The homepage of your website should explain about your company as much as it can in a brief amount of time. One of most assuring and convincing way of doing that is to include a video.  There are many studies which conclude that a website has ten seconds to catch the attention of a user. A video on your homepage can help attain the attention of your targeted user in this short span of time. As a video is an effective way of transmitting information very quickly. On the other hand text provides a limited knowledge about the company and its personality; a video can give you the opportunity of showing your users exactly how you look, act and sound. Videos allow you to reach your consumers more personally. Often companies think of videos to be of big expensive budget but it is quite the opposite, although it also depends up on the company budget. Most companies save such costs by promoting their brand on free video hosting websites like YouTube etc. videos are a great way of engaging your visitors which encourage them to spend more time on your website and that also gives companies more time to sell their product to the user.

There are many ways one can make their videos captivating for the target audience. Your videos need to be compelling with a clear purpose and objective of the website.  Utilizing narratives in your videos are effective way of interacting with your users as it able the visitor to relate to the product/service. Make them understand the benefits of using the product or service; they should be able to picture using it. After the interaction it is necessary to generate call to action in your marketing efforts. Call to action function includes purchasing a product, downloading a trial, or signing up for a service or newsletter. Lastly, with all the aspects of having a captivating video on your website the quality of the video is a critical part as poorly produced video will not infuse confidence in your user eventually driving him away from the product you are trying to sell.

We, at Infinity Logo Design allows companies belong to all industries to have captivating animated videos. Other than providing logo and web development services, one of the most prominent services of Infinity Logo Design is video animation. You can find a never-ending array of video animations at Infinity Logo Design portfolio. Take a quick look by visiting our website here:

One of the biggest questions clients ask when choosing a logo design for their business is what kind of logo for the company they should go for? Can they represent the company name by simple typography? Or do they need a symbol, icon or an illustration accompanied with the brand name? Although there is no ‘best answer’ as such, these decisions are critical to decide the type of logo that will be used in a business.

There are several distinctive approaches to logo designs with their own purpose and advantages. However, knowing that which logo design type is right for the business should be the part of the conversation between client and the designer during the discovery phase. The talented and experienced designers of Infinity Logo design knows to take the best elements of client’s brand and use them to create a logo that that best communicate the characteristics and identity of the business.

One of the unique types of logo designs is Emblematic Logos. This type of logo design combines an emblem with graphic elements and typography, so that the result is not apparent separation between words and symbols. However, these typographical logos are useful to convey a sense of belonging and protection. Infinity logo design portfolio contains a wide collection of incredibly designed Emblematic Logos which have been complimented by many customers in infinity logo design reviews. Out of them two examples are discussed here;

Elegant spindle shades Emblematic Logo

infinity logo design


This logo is of a locally owned brand for kitchen renovation services. Designer keep this logo design sophisticated with elegant color selection and a simple typography.  This uniquely designed emblematic logo is a true reflection of perfection from infinity logo design portfolio.

Colorful and appealing Emblematic logo Design

Infinity logo design reviews

Considering the business nature, infinity logo design expert created this logo in a colorful and modern style using rich graphical elements. The right selection of colors with neat typography and the perfect use of ‘cup cake’ illustration are adding more value to the overall look of this logo design.

There are many such examples of stylish logo design from infinity logo design portfolio that emblemize company’s image. Infinity logo design has been at the leading edge of logo design and branding for over 7 years. The expert designers of infinity logo design offer the best custom logo design solution of all logo design types that not only facilitates small businesses with a limited budget, but also cater to the need of large entrepreneurs.

To make your business logo functional with a brilliant design type, Talk to infinity logo design experts: 1-866-964-5646