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Logo is the most important marketing tool of a business as it is the very first thing that a customer notices. Rightly chosen design elements lead to an effective logo that represents the corporate philosophy and values of the brand.

Logo designing is a creative process that helps a designer to develop a successful logo. Not only does the designer need to have an eye for ingenuity, but he also needs to be equipped with the technical knowledge to develop an attractive logo.

There are three different techniques to design a logo: typography, symbolism, and combination. In this article, we will talk about typographic logos.

What are Typographic Logos?

Typographic logos are made of numbers, alphabets, or font-based characters. The fonts of typographic logos are designed in such a way that they create an appealing image. A successful logo needs to be conceptually strong and visually appealing. Effectively used, the typographic logo successfully conveys the brand message to the audience.

Usually, the name of the organization is formatted to create a unique logo. The designer uses typography to create a graphical appeal. The following are the two most common ways to make the typographic logo creative and unique.

Adding Effects:

Using textured effects in typographic logo will increase its visual appeal. With their uniqueness, these logos have the ability to attract a large number of customers. Their success highly depends on the quality of the effects used in these logos.

Making an Image Out of Alphabets:

The designers twist alphabets to create an image out of it. The images are creatively connected with the philosophy of the business. The creative use of alphabets makes logos appealing and interesting.

There many things that the designers need to consider before designing a typographic logo. The most important is choosing the typeface. The typefaces convey the meaning of the brand such as straighter fonts tend to give a serious and bold look while curvy fonts tend to depict the playful nature of the brand.

Typography is not a science that would follow hard and fast rules in designing. It is an art that requires varying techniques depending on the brand requirements.

Here are two examples of typographic logos:

The Facebook logo uses straighter fonts to represent simplicity and straightforwardness of the business. However, on a deeper note, the fonts are slightly jagged to create a distinctive image of the brand. The balance in the spacing between fonts gives compactness to the whole logo.

Coca Cola logo is quite opposite to Facebook logo. It uses curvy fonts to depict playfulness and liveliness of the brand. The serif fonts are interconnected to translate the integrity of the brand. The typographic logos are a creative way to communicate the brand image. It not only develops an appealing image but also makes the business name memorable. Designers also integrate hidden symbols in typographic logos such as FedEx, to create alluring designs.